As far as lifestyle-friendly businesses go, blogging appears to have the most appeal. Working from home, focusing on a topic or subject you’re interested in and sharing your creative talents may seem like the dream job. But can you really earn a living as a blogger? And if so, what’s the best way to get started? No matter the type of blog you have, it’s possible to make money with your blog. The methods outlined here are some of the easiest ways you can make money with your blog.
Create useful content.
A blog without content is not a blog, so once you’ve set your blog up you need to focus your attention upon creating useful content. The kind of content you will create is largely dependent on the topic you have chosen to write about. (most successful bloggers focus on writing for a niche or a demographic.)
The key to creating quality content is to make it as useful as possible. Focus upon creating content that changes people’s lives in some way and people will value your content way more. This kind of content will make your readers feel like they know, like and trust you, which is invaluable if you are to eventually make money with your blog.
Start finding readers
As you create the most useful content that you possibly can, it is easy to care about little else and focus more on building your blog. Several bloggers seem to think that readers will automatically come when they build the best blog that they can, but this is wrong. If you must make money with your blog, you need not only focus on creating the right content, you must also promote it.
There are many ways to experiment with growing your blog’s audience, but it is important to enter into all these strategies remembering that you should not just be looking for ‘traffic’ but ‘readers’.
Start by thinking carefully about the type of reader you’d like to have read your blog. You might like to create a persona of that reader to help you work out who you’re trying to attract. Once you know the kind of person you’re hoping to have read your blog, ask where that type of person might already be gathering online. Begin to list where they might be gathering:
- Are they reading certain blogs? List the top 3
- Are they participating in certain forums? List the top 3
- Are they listening to podcasts? List the top 3
- Are they engaging on certain social networks? List the top 3
- Which accounts are they following on each of these social networks? List the top 3
Each of these places that your potential readers might already be gathering has opportunities to develop a presence, whether by leaving good comments, offering to create guest posts or simply by being helpful and answering questions. With this list of blogs, focus, podcasts, social media accounts in hand you will have some good spots to begin to hang out and create value.
Monetize your CPC or CPM ads
One of the most common ways to make money with your blog is through placing adverts on your blog/site. A popular means is through google adsense which is fairly easy to set up. There are two popular types of ads:
- CPC/PPC ADs
Cost Per Click also know as Pay Per Click ads are banners that you place in your content or sidebar. Each time a reader clicks on the ad, you are paid for that click.
- CPM ADs
Cost per mile are ads that pay you a fixed amount of money based on how many people view your ads. They are very easy to set up and you really don’t need any knowledge of coding to do so – all you have to do is create an advertising account and add the code to your site, simple!
Sell Private adverts
This is generally more profitable method to make money with your blog than CPC and CPM ads. Advertisers may come directly to you and ask you to place their adverts on your site. You can also contact advertisers yourself. There is no middle man, which means you can set your own advert rates. Selling private ads can come in the form of banners, buttons, or links. You can also make money with your blog by writing sponsored posts where you write about or give a review of an advertiser’s product or service. The ways to make money with your blog vary according to your wishes! For instance, you might charge a one-time fee for a link within a post, or charge a fixed fee for a number of links.
Companies will often look to sponsor blogs within their niche. This usually includes having the brand mentioned within the header/sidebar of your blog or even having cross-branding across the whole blog. This is also one of the ways of making money with your blog.
Also read: A guide to starting a online business.
Affiliate marketing is a kind of performance-based marketing. With this form of marketing, business owners reward affiliates for each customer brought to the company through the affiliate’s independent advertising efforts. This is how affiliate marketing works: an advertiser has a product he wants to sell, you two agree on a particular amount he will pay you if the buyer is coming from your site, he gives you a unique link that tracks your affiliate code: that way, he knows when a buyer used your link to make a purchase. You then include your affiliate link on your site. If a customer clicks on your unique link and buys the product you have recommended, you earn a percentage of what he purchased.
In conclusion it’s not possible to make money blogging if you don’t put in the time and effort to not only create good content, but also find the readers ad advertisers for the blog. It takes a lot of persistence to make money with your blog, but the pay-offs are . Making money blogging can take a lot of persistence, but it can pay off even if you’re starting out from scratch. The objective of the above insights is to guide you in taking the right steps to realize your dream of earning cool money with your blog.