How Proper Use of Social Media can Increase Sales and Growth

social media for sales

Though the world may seem large, we’re closer to one another than ever before thanks to social media. While these new innovations might make life more convenient for people who thrive on reaching out and touching someone, they’re incredibly reliable and efficient for marketers and businesspeople looking to improve their sales. Billions of people use social media around the globe, and as a low-cost way to market, it’s hard to beat social media to boost your company’s profits. Listed below are four solid tips and methods that you can instantly begin using to sell products with the help of social media websites, and ultimately increase sales with social media. Tips for Increasing Your Bottom Line:

customer relationships - social media1. Focus on Customer Relationships:
Your inclination as a businessperson may be to push your product at every turn. But a social media message that says “Buy me!” isn’t nearly as effective as a message that plays into the social context of any particular site. For instance, if you’re using Twitter or Facebook for posts and status updates, save your selling and instead give your niche something interesting. A funny meme, quality pictures or videos, an informative infographic – these things will draw far more attention to your posts. From your social media material, you can easily backlink people to the required destination. A “Buy me” message may get a few views, whereas something of social value may take off and trend. Increasing your sales doesn’t necessarily mean selling harder. It’s about selling smarter.

trends - social media2. Use trends and tools to your advantage:
When it comes to increasing your sales, social media can help in many ways. Use the various tools and trends of social media sites to your advantage. For instance, make sure that you use relevant hashtags on sites like Facebook and Twitter. Using the right tags will make your brand more visible to a much larger audience. You can also show brand consistency in using hashtags to promote different contests, new products, etc. On a site like Facebook, also make sure that you take advantage of your targeting options. When you target the right audience, you’re going to get far more hits. Everyone knows that not every visitor is a customer, but building a thorough base definitely gives you more opportunities to sell.

solve problem - social media3. Become a problem solver:
No matter what you’re selling, you’re probably surrounded by a lot of competition. What’s going to set you apart from your competition is your ability to cater to exactly what your niche is after. This is where posting great information comes in handy. Using social media as a platform to inform potential customers rather than a way to simply show them your products is how you eventually develop more customers. So, your potential customers have a problem that your product can solve? Relay this message using social media. Post real product and user reviews. Post videos with examples of how your product works and why people should buy it. If price is a problem, show your customers with social media how you’re offering an affordable solution.

opportunity - social media4. Recognize your Opportunities:
One of the best ways to increase your sales with social media is to recognize your opportunities. This is a combination of watching the market for shifts in trends, and in paying attention to your particular base. The cliched phrase “strike while the iron is hot” fits well here, as it’s important to market directly to a viable, interested crowd and not simply putting ads out into the ether hoping they stick. Use elements on Facebook like Graph Search to follow conversations and trends. Find the people interested in what you’re brand is offering and target them. Use the same type analysis on Twitter to recognize when something is trending so that you can act in a hurry. Social media gives you a great platform to act as an opportunist. When it comes down to it, you increase your sales with social media by working on becoming an engaging brand with social media. The idea here isn’t to list your products as if it’s a sales page with a shopping cart on it. Instead, you want to foster relationships, develop interest, and get more and more people into your sales funnel. You want to create a solid brand image, build a fan following, and give your niche a real reason to stick with your brand. If you can do these things, you can increase your sales.
Marketing, advertising, hiring, logistics, and manufacturing matter, but all efforts are futile without sales. Thankfully, the internet has given small businesses an opportunity to expand their footprint and increase sales volume with thousands of different avenues and strategies.There is perhaps no more powerful sales tool on the internet than social media. When properly used by businesses and brands, sites like Facebook, Twitter and LinkedIn can become effective and profitable sales tools. The challenge with e-commerce selling is that there are so many different angles you can pursue. There’s e-mail marketing, content marketing, paid advertising, guest blogging, landing pages, e-commerce sites, SEO, strategic web design, and a slew of other strategies and individual focuses.The biggest problem is that businesses and marketers get distracted. Instead of putting the emphasis on sales, the focus is spread across multiple different areas. When this happens, a business can easily be stopped in its tracks–as time is spent on low-yielding tasks. The answer to this costly conundrum is to hone in on the sales tools that actually work and do away with the ones that don’t.When put like that, it sounds simple.

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