How To Write a Sales Proposal For Your Business

sales proposal

A sales proposal for your business is perhaps one of the most critical documents you need to learn how to write. In today’s business world, some entrepreneurs find themselves spending a great amount of their time submitting the same sales proposal of their businesses to potential clients without getting any encouraging results. On the other hand, there are people who are able to get the contract after just submitting one sales proposal. While you might have a valuable business to sell, you may not get a fair price, or even an offer, if you don’t communicate the strengths of your brand or business properly. Writing a sales proposal for a business requires listing the benefits of owning and operating the business to a potential buyer, then supporting that premise with projections, facts and figures. So practically, how is it done? Well, this article will teach you how to do just that! I have organized the tips as the following step-wise guidelines:

business plan - sales proposalCreate an outline:
To make your sales proposal easier to create and to logically develop your content, create an outline of your business information. Include a cover page, executive summary, business description, financial data, list of assets, list of liabilities, future business projections, sale offer and an appendix.

Describe the business:
Tell prospective buyers what your business is. In the sales proposal, describe your target customers, where your competition comes from, facts about the overall marketplace and what makes your business unique. Discuss your product or service benefits, why there is a demand for it and why that demand will continue. A good description of your business in your sales proposal will attract many buyers to you.

financial data - sales proposalInclude your financial data:
While writing your sale proposal for business, tell buyers what the business is currently making each year, in terms of revenues and profits. Include a balance sheet detailing its cash, equipment and inventory. Include a budget that details your operating expenses to create your product or service, such as materials and labor.

Make the offer:
In writing a sales proposal for your business, tell your prospective buyers what you want for your business. Summarize and show them what they stand to gain from operating your business. Tell buyers how soon they will start making a profit once they cover their purchase investment. Consider offering several outlines for purchasing the business.

Add supporting documentation:
To make your potential buyers believe in your sales proposal for business, you need to provide an appendix that includes copies of your company’s budgets, marketing materials, and its latest bank statement and tax return. Include relevant articles about your market from credible news outlets, and any other information that will help a potential buyer believe what is in your sale proposal document.

Keep it short and straight to the point:
Some of the sales proposals I have seen are way too long! It should come as no surprise that prospective buyers are likely to thumb through these lengthy documents—and miss the important information. The solution to this is to go straight to the point in the sales proposal and and not throw in your biography or a list of impressive things your company has done. Focus on what’s relevant to closing the sale.

contract - sales proposalMake it a contract:
Simply add an area at the bottom of your sales proposal to allow prospects to sign it as a contractual agreement. This technique will increase the likelihood that a prospect will do business with you.

A well-written business sales proposal is essential to winning new clients and expanding your business. By implementing these tips, i’m very optimistic you’ll close more deals and make larger sales than you have in the past. Good luck!


  1. Very useful resources for Entrepreneurs. As you know, entrepreneurship is the burning desire to be financially independent via sustained willingness to undertake informed risks for profit by creating and capturing value. The entrepreneur creates value by providing solutions to problems and captures value by monetizing these solutions in the relevant marketplace.
    Additionally, aspiring and successful entrepreneurs must possess these two critical transformative and transactional competencies. As you know, desire for financial independence is a necessary but not a sufficient condition. Successful entrepreneurs must possess the requisite knowledge and skills needed to create and capture values efficiently and effectively. Prof. James Gaius Ibe, Ph.D., CAE, CAM Park University, Parkville, MO, USA.

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